Business web page layout primer:
OR: Lots of ideas but where do I start?
A company's website is one of its most important
assets. If a customer comes to your website and
it looks like you didn't put a lot of time into
making it attractive, they may leave the site.
Even more important, however, is a website's
functionality; if your website is beautiful but
customers are unable to find what they're looking
for, you can be sure that they will leave. We all
have stories about
going to a website only to be frustrated trying to
find what we are looking for. So if your website is
not designed correctly your customers will simply
leave and go else where. So here are some
pointer for business website design.
1) Don't give visitors too many options. Keep the
homepage simple and beautiful so your audience
can easily find what they're looking for, all while
being guided by captivating images.
2) Think through the most logical categorization
of the items in your navigation, and utilize drop-
down menus to sort those items so visitors don't
struggle to find what they need. Take your time
on this area. The success of your website depends
on the customer logically and quickly finding
what they are looking for.
3) Use visual elements to tell a story about your
company that helps visitors understand the
experience of working with your product or
service. The images should be pertinent and not
overwhelming.
4) Don't skimp on the detail on your product
pages. If you're selling a product, explain every
feature of that product and what they do, using
both text and graphic elements to do so.
5) The most important of all. Keep it simple. If
you only need a few options to explain your
company's function or direct site visitors to take a
certain action, don't overload the website.
Business website keywords :
Search engine usage and how “they”
find you.
or “love them or hate them but you got to
use them”
Computer search engines see ONLY text.
That information alone can help when designing a
website. If your site is highly graphical but has
very little text content you can impress the
humans but the computer search engines will
consider your site of little interest. Remembering
that can save you months of frustration,
wondering why no one is checking out your site.
When crafting the text for your website you need
to research what words are the most common for
searches in your business. One way of searching
these words out is simply checking out your
competition, seeing what words they use in their
title. Another method is checking out the search
engine “suggestions” - they usually contain the
most common search words and terms.
You can also try using the Google Keyword
Planner. This is an excellent tool, just check out
the suggested bid price and the “competition”
column. It gives a great bird’s eye view of what
you should shoot for. After you have determined
what people are searching for, then you can
make an informed decision of which keywords to
use in your web page title, and throughout the
main texts of your website. Since you only have
about 60 characters in your page title, using a
strong keyword in your title is better than using it
in the description tag.
Carefully plan to use one or more relevant
keywords in your title, and several times on each
page in the main text of the website. If you can
use more than one keyword in the title while
accurately describing the content of your article,
then do it. However, don’t go overboard with
using numerous top keywords in every location of
your article. You want to optimize your article in
a tasteful way without compromising the
relevance and quality of your writing. You need to
find the right balance between satisfying the
search engines and not boring your human
viewers. This is the art
of search engine optimization.
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Using QR codes
QR Codes are simple little 2D images that when
scanned with a smart phone can direct the user
directly to a retailers website, Facebook Page or
even a YouTube Video.
When you’re distributing promotional flyers include
a QR Code, you can have it directing people to
your website or even to a simple Youtube video. Or
produce your own branded stickers with a QR code
and stick them on product tags, when customers
take their purchase home they can scan the code
and see your specially built web site designed to
give them more information.
Smart phones.
A study conducted in September 2012 concluded
that 4 of 5 smart phone owners (85.9M U.S. users)
are actually using the device to shop. Are you ready?
Bandwidth Is a term used to refer to various bit-rate
measures, representing the available or consumed
data communication resources expressed in bits per
second or multiples of it. That is a fancy way of
saying “only so much water can flow through a pipe”.
Therefore the more graphic and media on the website,
the slower the download time. On a laptop this may
not be significant but on a smart phone this can be
much longer, sometimes too long. Remember in this
case, the amount of information is not limited by
the actual device but on HOW they get that
information (i.e. wireless)
Why is my page just sitting there on Google
(and other engines) and not moving up in the ranks?:
Or Search Engine Optimization: understanding the
ways of “the search”.
What are the search engines looking for?
Like any business Search Engine companies want to
make money. A satisfied customer comes back and buys
again, that’s basic marketing. So how does this work for
Search Engines? An easy analogy is shopping for
groceries. If you go to a super market and the product
you are looking for is not stocked or hard to find, you
are less likely to come back. However, if you can find
what you are looking for quickly
and efficiently you are more likely to walk away
satisfied.
That philosophy is the same for any business including
Search Engines. Google, Yahoo and all the others want
you as a consumer of internet information to be
satisfied with your results. So if your page is not moving
up in the rank you need to ask yourself the question.
Would I go to my own site? Is it REALLY interesting?
Here is what Google says about its optimization
strategy. “Provide high-quality content on your pages,
especially your homepage. This is the single most
important thing to do. If your pages contain useful
information, their content will attract many visitors
and entice webmasters to link to your site. In creating
a helpful, information-rich site, write pages that
clearly and
accurately describe your topic. Think about the words
users would type to find your pages and include
those words on your site.”
One word of warning - people like me that help you
with Search Engine Optimization CANNOT guarantee
placement. What we can do is position your site to be
both search engines and consumer friendly. We help
your website became the best reflection of you and
your business. However, there are web designers who
claim to be able to “get you to page 1 on Google”.
Here is what Google has to say:
“Some companies claim to "guarantee" high ranking for
your site in Google's search results. While legitimate
consulting firms can improve your site's flow and
content, others employ deceptive tactics in an attempt
to fool search engines”
There are no short cuts, and especially as the internet
becomes bigger and more complex.
It all comes back to tried and true marketing principles,
For long term success, give customers good service and
good products and they will come back for more.
Where oh where have my customers gone:
Or “Do you have the right focus on your
website?”
One of the main reasons I have found for a lack of
interest in a website is poor marketing focus.
As an example of this I will tell you a true story.
I have a friend who wanted to buy some software from
a major on-line business. She went to their
very impressive website to see what version and what
features she needed for her new start up
business. She made her choice and then spent the next
20 minutes trying to find out where on this
site was the “BUY ME” button. Now most of us would
have stopped WAY before that and simply gone
to another site. However my friend is very determined
and contacted the IT department, asking
them “How do I buy your product?” The tech walked
her through the menus to the bottom corner
of one of the pages, and there it was is small print the
words “purchase product”. Wow, I admire my
friends tenacity but how many of your customers would
really spend that long in a search for
something that should be obvious.
The fact of the matter is, if you have a business, your
website should be designed for one purpose -
to sell something. If you have a brick and mortar
business you also want to have your address and
phone number very prominent - as many people use
their phones as a phone book, to look up your
address and phone number.
According to Televox “94 percent of smartphone
owners look for local information on their phone”
and “When searchers seek local information, 70
percent connect with the business”.
So when you are looking at your website or are
considering getting someone to custom design your
website, ask your self these questions.
“If I was looking to buy this product, could I do so
easily? “If I wanted to visit/call this business - can I do
so from my smart phone conveniently?”
Don’t let your web-page/website fall into the highly
artistic but useless category - make your website work
for you.
According to Televox
“94 percent of smartphone
owners look for local
information on their phone”
and “When searchers seek local
information, 70 percent
connect with the business”.
“Provide high-quality content on your
pages, especially your homepage. This is
the single most important thing to do.
If your pages contain useful information,
their content will attract many visitors “
Key Information
Websites designed in Canada, for Canadians
We are INTO net Marketing .com Kelowna’s professional internet website design, web page designers.
In Kelowna, The Okanagan, British Columbia Canada.
Our services include:
- Business focused internet website design and internet web page design
- internet Web page marketing and research for Kelowna and area
- Search engine optimization for business in Kelowna, the Okanagan valley and around Canada
- store marketing and signage
- internet website, web page design in conjunction with instore promotion videos
Do you have an older website that is under performing?
Our speciality is creating and designing easy to use web pages and websites
We will use real customer research to create and designing websites and web pages that are user friendly
helping you get the most out of your internet website In Kelowna, The Okanagan, British Columbia or Canada
Our search engine optimization services will help you get found - no matter what your geographic market.
We also will make sure you keep the web page or website we deign for you in your hands so
you wont be “held hostage” by your website creator/administrator.
What does INTOnetMarketing.com do for you?
Bringing in customers is expensive. Is your website design, and each web page designed to be effective in
Kelowna, The Okanagan, British Columbia or Canada?
We can also assess your internet web page design or whole website design to see it’s effectiveness.
Helping you get the best value for your money. Using our search engine optimization services will help you
improve your ranking on the major search engines, helping you get the most out of your website
Some questions to ask yourself
- Are you really getting what you paid for?
- Have you been forgotten by your internet web page designer? Are they too busy?
- Do you feel you have been taken hostage by your internet web page/website designer?
- Is your website ranked by Google or Yahoo? Is the page design just sitting there doing nothing?
- Have you gotten any calls generated by your website? In Kelowna or from anywhere?
We can help answer these questions and help you get the most out of your internet
marketing campaign and website design for Kelowna, the Okanagan Valley or around Canada.
The word design or designer means: “purpose, planning, or intention that exists or is thought to exist behind
an action, fact, or material object.” We want your website design to have purpose. It should be designed with
the proper intention - to help you make money. So let us help you design what needs to be designed for
your business.
Search Engine Optimization: for Kelowna, the Okanagan and around Canada.
These are fancy words for making sure you are found by the search engines, after you made your website.
Google has about 47% of the search engine market with Yahoo following at about 27%. If you are
ranked high on those two search engines, your website is well on it’s way. So understanding the search
engines marketing goals can help you to understand how to build a high ranked site. The bottom line is,
all search engines want you as the consumer to find what you are looking for quickly. So in essence if
you want to build a good website you have to build a website that you personally would want
to visit. It should be relevant to what you as a prospective customer were looking for. This service can
be part of our monthly retainer, working on key search words, improving content, generally making your
website appealing, current and relevant (the proper way to use search engine optimization)
We will create your copy. I am sure you know what advertising copy is. Well, any script or copy for a
website has to be written by someone. Do you have the time and the interest? One of the service we
offer is preparing all the script for the website. We have the experience to make your copy interesting
and by using proper key words, help your website attract the right search engine traffic..
We will research your business and your competition to help you get the best value for your website.
Most websites take approximately a month to build, that includes the research, of you, your company
and your product. This research helps us to effectively use search engine optimization to effectively
build your business. We are now expanding our website design to include other nations.
If website design is needed - drop us a line a intonetmarketing@gmail.com so we can discuss your
business web page design needs
Why use INTOnetMarketing.com? a local Kelowna website design business.
INTOnet Marketing.com Building websites and web pages are just part of our package. We can edit
and create promotional videos, construct the content for your website, help you gain ranking in the search engines
(Search Engine Optimization or SEO) We also can create web page content and tie in newsletters to
both drive hits and help promote your business.
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Nazarene. Kelowna’s Auto Place, Auto Place Tires, Kelowna’s Auto oil change,
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Thanks to these sites that have back linked to us INM: Best Choice Auto Rentals, Kelowna storage, BuildingFC, DavidVT Kelowna NC,
YWam India,
WeRCulture, NTO,.MCrewAD, Vizag, Auto Place, WRCulture.org.
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